You know your clients more than anyone else – which makes web designing for your clients so much easier. You know their wants, needs and desires as well as how knowledgable they are and how much experience they have. This means you are the perfect person to pitch your website at their sweet spot.
There are a few simple questions to ask so that you can design a website that works for your clients – and for you.
The bonus is that these answers will also give you some golden treasure for you to use
when you are writing the text for your website.
What is the single most important thing visitors want from your site?
This is question is one of the basic foundations of any website. It is all very well having a good looking site, even better if it helps you with some admin and marketing. BUT if it doesn’t do what your visitors want then it will never do what you really need it to do.
There are some fundamental answers to this question like – easy navigation, simple to get in touch with you, no jumping through hoops.
But what else do your visitors want? Is it to find new products, register for a course, join a mailing list, or view the promotion they’ve just seen on social media?
What are the desired outcomes your clients might have in mind?
A few suggestions: find new products, register for a course, join a mailing list to get a fast quote, a quick answer, download a price list
List any concerns your clients might have when they are on your website?
Web designing for your clients means focusing on their pain points. Are they worried about quality, how much experience you have, the price, how to cancel if they change their mind, and what happens if something goes wrong?
Need any more help? Then do I have the guide for you!
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